Retail / E-Commerce
Bloom Boutique is a women's fashion retailer in Stockton, CA, known for curated contemporary clothing and accessories. During the pandemic, they recognized the need for online sales but their initial attempt with a generic platform failed to reflect their brand quality.
30%
Online Revenue
Online sales now account for 30% of total revenue
3.8%
Conversion Rate
E-commerce conversion rate well above industry average
+45%
Average Order Value
Increased through cross-selling and product recommendations
62%
Return Customers
Customer account system drives repeat purchases
Their existing Square Online store looked generic, loaded slowly, and did not integrate well with their in-store inventory. Online sales accounted for less than 5% of revenue. They needed a custom e-commerce experience that matched their boutique's aesthetic and made online shopping enjoyable.
We designed and developed a custom e-commerce website with a sophisticated, brand-aligned shopping experience. The site features high-quality product photography, intuitive navigation, secure Stripe checkout, and inventory sync with their in-store POS system.
“The e-commerce site Carlos built for us is fast, beautiful, and easy to manage. Sales from our online store now account for 30% of our revenue.”