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Healthcare / Dental

Gonzalez Family Dental

Gonzalez Family Dental is a family dental practice serving patients throughout Modesto and Stanislaus County. They needed a website that reflected their caring, professional approach while making it easy for new patients to request appointments online.

+112%

Appointment Requests

Online appointment requests doubled within 90 days of launch

1.2s

Page Load Time

Reduced from 6.8 seconds to 1.2 seconds on mobile

Top 3

Local Rankings

Ranking in top 3 for "dentist Modesto" and related searches

+85%

Mobile Traffic

Mobile session duration increased significantly

Before & After — Gonzalez Family Dental

Gonzalez Family Dental website before redesign — outdated layout
Before
Gonzalez Family Dental website after redesign — modern professional design
After

The Challenge

Their previous website was built on an outdated template from 2018. It loaded slowly on mobile devices, had no online appointment request form, and ranked poorly for dental searches in Modesto. The practice was losing potential patients to competitors with more modern online presences.

Our Solution

We redesigned their website with a clean, calming design that reflects their brand. We implemented an online appointment request system, optimized all pages for Modesto dental SEO keywords, added patient testimonials, and integrated their Google Business Profile. The new site was built with Next.js for optimal performance.

Website Features

  • Online appointment request form with email notifications
  • Mobile-first responsive design
  • Service pages for each dental procedure offered
  • Patient testimonial section with Google review integration
  • Insurance and payment information pages
  • Google Maps embed and driving directions
  • HIPAA-aware contact form design
  • Blog section for dental health tips

SEO Improvements

  • Optimized title tags and meta descriptions for 15 Modesto dental keywords
  • Implemented LocalBusiness and MedicalBusiness schema markup
  • Created service-specific landing pages targeting procedure searches
  • Improved internal linking structure across all pages
  • Added alt tags to all images with descriptive, keyword-rich text

Performance

  • Achieved 95+ Google PageSpeed score on mobile
  • Implemented lazy loading for all images below the fold
  • Converted images to WebP format with fallbacks
  • Eliminated render-blocking JavaScript
  • Configured CDN caching for static assets

Lead Generation

  • Added prominent "Request Appointment" CTA on every page
  • Implemented click-to-call phone number in mobile header
  • Created dedicated landing page for new patient specials
  • Added live chat widget for immediate patient inquiries
  • Integrated Google review request automation post-appointment

Technologies Used

Next.jsReactTypeScriptTailwind CSSResend Email API

Carlos transformed our outdated website into a modern, professional site that actually brings in new patients. Our appointment requests doubled within three months of launch.

Maria GonzalezGonzalez Family Dental, Modesto

Want Results Like This?

Let's build a website that grows your business the way we did for Gonzalez Family Dental.

Or call us at 209-499-1863